Let’s take a look at some things that will help set you apart in the world of Social Media Management (SMM). Your role as a Social Media Manager is to build, retain, and grow a community. Let your audience know that you care about the content you post and help them feel it’s meaningful for them, personally. Give them a reason to keep you in their feed, look forward to your posts and even share your content.
Here are three practices I’ve found that can help you find success as a Social Media Manager:
1. Delve Into Your Community
Let your community know that you are passionate about the particulars of what your client’s brand has to offer. For example, one of my clients is a Manufacturing supplier. Even though I didn’t know much, if anything, about the manufacturing industry, it was my job to learn more. I needed to understand the value their company had to offer clients, learn some of the language/jargon used within the industry, and discover the major points of interest for topics I might cover. I’ve been able to learn about an industry I’d never had any exposure to and it’s been fun broadening my horizons by delving a little deeper into the world of Manufacturing!
2. Hone Your Writing Voice
Finding your voice as a writer will help you set the right tone for your following and tailor your content to their interests and needs. For example, if you’re managing the social media accounts for a law firm, you’ll want to keep your tone professional and formal versus managing the accounts for a surf shop where you can go for a much more casual tone. This is something you should ask SMM clients from the get-go; what tone or “feel” they’d like to convey to their audience. Then demonstrate that you can adapt and accurately represent their company to the public.
3. Engaging Content
The keyword I like to keep in the front of my mind as a Social Media Manager is engaging. Give your followers a reason to take a closer look at your content and pause at your posts rather than passing them up as they scroll through their feed.
Engagement is one of the most satisfying analytics because it’s a sure sign that your posts are hitting the mark. It shows that your audience cares enough and that their interest is piqued enough to click through. It helps you learn what will resonate the most with your audience and keep them coming back for more.
The above practices will help you lay a solid foundation as a Social Media Manager. It will impress your clients to know that you are invested in their field, that you can tailor your voice to their community, and that you have learned what content their audience finds the most engaging. You’ll be well on your way to building a successful reputation as an adept and capable Social Media Manager!
Let me know any practices/tips you employ as a Social Media Manager or what you’re looking for when hiring someone to manage your social media accounts.